catalyst sf
Building Better Brands

Catalyst sf

Change starts with
a catalyst


In the time it takes to read this sentence, the customer landscape will evolve. 

Digital technology has supercharged the pace of change. There are basically two ways companies can respond. Either you can let it overwhelm you, or you can thrive in the thick of it. We’re here to help companies thrive. 


We help companies create breakthrough marketing strategies so they can thrive in an era of change.

Headquartered in San Francisco, Catalyst SF brings clarity and direction to brands by injecting meaningful strategy into brand positioning and marketing efforts. This helps your businesses remain relevant and generate growth through transformative times.

Our firm specializes in all brand strategy matters: market and competitive research, customer personas, product naming, brand development, and go-to market strategy. Whether you’re a brand new start-up, a small-medium size business, or an established global brand, we create tailor-made strategies to help each unique business conquer their marketing goals and challenges.

Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.




550 Montgomery St.
Suite 750
San Francisco, CA 94111

(415) 483-2494



Our Services

MARKET Insights

The world of marketing is ever growing and evolving, and we’re not just talking about consumer trends. With the consistent introduction of varying technologies and distribution channels, the opportunity for connecting with your audience grows, but so does the complexity. That’s where we come in. 


The way people consume media is constantly in flux, so marketing strategies must adapt quickly. Catalyst strives to anticipate these changes so you can focus more on creating the products, their performance and sales.  We utilize our clients’ unique value propositions to create a strategic blueprint to ensure their impactful, lasting brands generate growth.

Brand IDentity

The startup and small business marketplace is still a new and fierce frontier that requires creative advice from brand strategists who are deeply entrenched in the particularities of brand positioning. Our firm gives you an holistic approach, so your company can get the best competitive advantage through a strong differentialted identidy.

MARKETING acTivation

Strategy without great execution won't get you far. Go-to-market activation requires finesse, strategic structuring, and in many ways, empathy. We believe a truly valuable brand goes beyond simply communicating its values to customers by leveraging the most precise, targeted channels to create an engaging, personal experience.


An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
— Jack Welch


Our Perspective

BiFocal Branding

Bifocal Branding is the unique view of the world that drives us. It combines a view from 37,000 feet and from under a microscope to create the most complete understanding of our clients' business, their customers, and the opportunities ahead of them. This distinct perspective blends a deep understanding of the power of the demographic of ONE with an insatiable study of macro-economic industrial, cultural, and technological trends. We believe that through this powerful combination of lenses we find the source of truly impactful strategy, meaningful brands values, and honest customer identities.


Let's Chat.

Use the form below to contact us regarding your brand or marketing enquiry. Please be as detailed as possible. Include your industry along with any specific requests. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to help bring new and innovative strategies to our clients. 

Name *
Please do not include confidential or sensitive information in your message. In the event that we are representing a brand with opposing interests to your own.