catalyst sf
Building Better Brands


"In strategy it is important to see distant things as if they were close and to take a distanced view of close things” 

—Miyamoto Musashi

Mastering Your Brand and Securing Your Future Begin With The Right Lenses. 

Bifocal Branding is the unique strategic methodology, developed to give our clients the most complete and honest perception of their brand and customers as seen through this powerful combination of lenses.

Driven by the powerful Bifocal Branding perspective, we utilize an array of time-tested research methods to uncover the most impactful brand values, honest customer identities, and valuable market opportunities. 

The combination of macro and micro lenses when looking at your business and customer are essential for creating a cohesive, impactful marketing message in these transformative times.


Micro Lens

Understand the power of the demographic of ONE

Precise customer identities and internal brand values.

Macro Lens

Macro-economic, industry, cultural, and technological trends

Emphasize on long-term business objectives