catalyst sf
Building Better Brands
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Team

About Us


Powered by strategy and inspired by innovation, we work with a passion to build better brands.

CEOs have always had McKinsey, BCG and Bain, while CFOs turned to PwC, E&Y, and Deloitte. CMOs were on their own.

Founded in 2007, Catalyst SF was born out of the need to act as an independent strategic advisor to CMOs, to help them grow and thrive in this era of change. It’s our job to help brand partners navigate this rapidly evolving landscape, and ensure that their brand strategy is relevant, impactful and drives business growth.

We work with companies to develop differentiated brands able to cut through the clutter and cement a position in the minds of their customers.

From start-ups looking to disrupt markets, to established brands eager to address new categories and customer segments, we come prepared with a deep understanding of market competition, as well as customer’s needs and pain points, in order to build the right brand story and a clear sense competitive differentiation.

WHY PARTNER WITH
US

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San Francisco

OFFICE

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LONDON

OFFICE

 
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Our Team

We take our job personally, not just seriously.
It’s a passion, not a job. Jobs are for people who think work is work.

Strategy is the core of everything we do.
Never move ahead without a plan; That’s how you get lost.

We sweat the small stuff.
Strategy without great execution won’t get your far.

We are smart and fun.
Client’s prefer people with personalities.

 
 A true industry veteran, most recently Durham served as executive vice president, business strategy at Carat Fusion for Carat's offices across the country, including New York, Boston, San Francisco, Chicago, and Los Angeles.  Before his stint at Carat Fusion, Durham was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. Durham handled the online advertising strategy for five candidates, including the presidential and four senatorial races.  Prior to the launch of Pericles in 2003, Durham had been COO of Interep Interactive, which, under his direction, became the largest independent online ad sales company in the United States, and through co-marketing agreements, the largest internet rep company in the world. When Winstar Interactive was part of Winstar Communications, Durham joined in March of 1998 as VP of advertising sales. In 2000, Durham helped engineer the acquisition of Winstar Interactive Media by Interep Interactive, a unit of Interep (NASDAQ: IREP), one of the nation's largest radio rep firms.

A true industry veteran, most recently Durham served as executive vice president, business strategy at Carat Fusion for Carat's offices across the country, including New York, Boston, San Francisco, Chicago, and Los Angeles.

Before his stint at Carat Fusion, Durham was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. Durham handled the online advertising strategy for five candidates, including the presidential and four senatorial races.

Prior to the launch of Pericles in 2003, Durham had been COO of Interep Interactive, which, under his direction, became the largest independent online ad sales company in the United States, and through co-marketing agreements, the largest internet rep company in the world. When Winstar Interactive was part of Winstar Communications, Durham joined in March of 1998 as VP of advertising sales. In 2000, Durham helped engineer the acquisition of Winstar Interactive Media by Interep Interactive, a unit of Interep (NASDAQ: IREP), one of the nation's largest radio rep firms.

ceo, managing director

John Durham

Simon Pont

London Partner
 

Simon Pont

 Born in Hong Kong, Robert has spent two decades living and working in the Asia-Pacific region, including Beijing, Hong Kong, Manila, Singapore, Seoul and Sydney.  Prior to catalyst sf, Robert was with an international marketing firm in China where he worked closely with multinational clients, including Boeing, Audi, Citi, Canali and VW, advising them on how to strategically position their brands in Asian markets. In his role as catalyst s+f’s Vice President, Robert oversees marketing strategy for a variety of client engagements, and brings strategic counsel and implementation oversight to client growth initiatives.  Robert received his B.A. from the University of Colorado, Boulder, and his MBA from the University of San Francisco. Robert lives in Mill Valley with his wife and enjoys playing golf and has a love of food and wine.

Born in Hong Kong, Robert has spent two decades living and working in the Asia-Pacific region, including Beijing, Hong Kong, Manila, Singapore, Seoul and Sydney.

Prior to catalyst sf, Robert was with an international marketing firm in China where he worked closely with multinational clients, including Boeing, Audi, Citi, Canali and VW, advising them on how to strategically position their brands in Asian markets. In his role as catalyst s+f’s Vice President, Robert oversees marketing strategy for a variety of client engagements, and brings strategic counsel and implementation oversight to client growth initiatives.

Robert received his B.A. from the University of Colorado, Boulder, and his MBA from the University of San Francisco. Robert lives in Mill Valley with his wife and enjoys playing golf and has a love of food and wine.

VICE PRESIDENT, STRATEGY

Robert Ferguson

 
 
 During his time at Catalyst SF, Quinn has earned rich experience in building impactful, outcome oriented brand strategies. His work as a Brand Strategist includes market/competitive research, brand strategy development, audience persona development, copywriting, event marketing strategy, and much more. Quinn has his B.S. in Business Administration from the University of San Francisco majoring in marketing with a minor in advertising.

During his time at Catalyst SF, Quinn has earned rich experience in building impactful, outcome oriented brand strategies. His work as a Brand Strategist includes market/competitive research, brand strategy development, audience persona development, copywriting, event marketing strategy, and much more. Quinn has his B.S. in Business Administration from the University of San Francisco majoring in marketing with a minor in advertising.

Senior strategist

Quinn Hutchings

Brand
strategist

Oliver Bloom

Brand Strategist

Jacob LeBrett