catalyst sf
Building Better Brands


Challenge everything.
That's how we learn.



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Our team of exceptional strategists work closely with our clients to create a brand blueprint for growth. We follow a proven, results-oriented process that’s been honed over time to deliver work that drives brand momentum.

We take our job personally, not just seriously.
We are curious. That's how we learn.
We challenge possibilities, without overlooking fundamentals.
We sweat the small stuff.
We prefer people with PERSONALITIES.

We’re a group of foodies, champagne aficionados, artists, travelers, DJs, fly-fishermen, oenophiles — the list goes on.


CEO/Managing Director

John Durham

A true industry veteran, most recently Durham served as executive vice president, business strategy at Carat Fusion for Carat's offices across the country, including New York, Boston, San Francisco, Chicago, and Los Angeles.

Before his stint at Carat Fusion, Durham was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. Durham handled the online advertising strategy for five candidates, including the presidential and four senatorial races.

Prior to the launch of Pericles in 2003, Durham had been COO of Interep Interactive, which, under his direction, became the largest independent online ad sales company in the United States, and through co-marketing agreements, the largest internet rep company in the world. When Winstar Interactive was part of Winstar Communications, Durham joined in March of 1998 as VP of advertising sales. In 2000, Durham helped engineer the acquisition of Winstar Interactive Media by Interep Interactive, a unit of Interep (NASDAQ: IREP), one of the nation's largest radio rep firms.


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Vice President, Strategy

Robert L. Ferguson

Born in Hong Kong, Robert has spent two decades living and working in the Asia-Pacific region, including Beijing, Hong Kong, Manila, Singapore, Seoul and Sydney.

Prior to catalyst sf, Robert was with an international marketing firm in China where he worked closely with multinational clients, including Boeing, Audi, Citi, Canali and VW, advising them on how to strategically position their brands in Asian markets. In his role as catalyst s+f’s Vice President, Robert oversees marketing strategy for a variety of client engagements, and brings strategic counsel and implementation oversight to client growth initiatives.

Robert received his B.A. from the University of Colorado, Boulder, and his MBA from the University of San Francisco. Robert lives in Mill Valley with his wife and enjoys playing golf and has a love of food and wine.


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Senior strategist

Holly Brim

Holly has worked in a variety of industries from foreign investment to ecommerce with a focus on corporate digital advertising, event marketing, branding strategy, social media marketing, and analytics. As a Senior Brand Strategist at Catalyst s+f , Holly has worked with Distinguished Vineyard Winery and Partners, Silver Star Brands and Margaret O’Leary. Holly has her Master’s in Business Administration from the University of San Francisco in marketing management.


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Quinn Hutchings


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Oliver Bloom


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Jacob LeBrett

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Wes Chambers