The power of an activated brand purpose is one that impacts businesses both large and small. Today’s customers are more in-tune to brand beliefs and more demanding that brands act on these beliefs to add value beyond their products. Understanding this level of purpose-driven customers is essential for shaping both impactful campaigns and lasting brands.
Recently discussed in an article on Entrepreneur.com, the youth and uncertainty of the legal marijuana market has created a wealth of opportunities for brands to solidify their name for lasting success. BUT they'll need the expertise and tools of traditional marketers to truly make their mark. Read on to discover just how impactful modern marketing can be for the emerging cannabis brand.