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Building Better Brands
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the catalyst perspective

AND THE VIDEO VANISHES

This week author and brand-builder Simon Pont discusses the rise and changing face of Social Video on a special guest coloumn for a Catalyst perspective.

Oliver BloomComment
5 Reasons Why Brand Purpose Matters

The power of an activated brand purpose is one that impacts businesses both large and small. Today’s customers are more in-tune to brand beliefs and more demanding that brands act on these beliefs to add value beyond their products. Understanding this level of purpose-driven customers is essential for shaping both impactful campaigns and lasting brands.

Quinn HutchingsComment
Why Marijuana Needs Marketing 101

Recently discussed in an article on Entrepreneur.com, the youth and uncertainty of the legal marijuana market has created a wealth of opportunities for brands to solidify their name for lasting success. BUT they'll need the expertise and tools of traditional marketers to truly make their mark. Read on to discover just how impactful modern marketing can be for the emerging cannabis brand.

Quinn HutchingsComment
Wine Marketing to Millennials

Digital-first, quality focused, and quick to share - millennials are a complex group of winos currently shaking up the wine industry. Here are some tips every modern wine marketer needs to know in order to keep up and connect with the new majority of wine buyers.

Quinn HutchingsComment